Customer Loyalty and Success

ISBN: 0333639103

Category: Uncategorized


Posted on 2018-11-09, by voska89.

Description



Customer Loyalty and Success By James J. Lynch
1995 | 312 Pages | ISBN: 0333639103 | PDF | 14 MB




Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy with regard to marketing, human resource management, quality and management of change.


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